Legendary Expansion
Legendz Social Casino & Sportsbook is in expansion mode, now officially live in 38 U.S. states, including Ohio and Tennessee. While most sweepstakes giants like VGW and McLuck are busy trimming their maps under legal heat, Legendz is doing the opposite, by forging ahead and betting big on growth.
But it’s also made one notable exception: the company has quietly exited New Jersey, pulling out of one of the most regulated markets in the U.S.
Launched in 2024, Legendz runs a dual-currency sweepstakes model where players purchase Gold Coins (for play) and receive Sweeps Coins (redeemable for cash or prizes). It’s a system designed to sidestep traditional gambling laws, and it’s worked, for the most part, helping the platform scale rapidly across 38 states with only a few legal hiccups.
Where It’s Live, And Where It’s Not
Legendz originally launched in 43 states, but now operates in 38, with recent additions like Ohio and Tennessee generating buzz. According to the company, these two states represent a combined 19 million residents and show high engagement with casual, sweepstakes-style entertainment.
To stay compliant and tailored, Legendz has removed sports betting and bingo in both markets, focusing solely on casino and live casino products.
“These are growth markets with players who value simplicity, fairness, and fun—the kind of guests Legendz was built for,” a company statement said.
At the same time, Legendz quietly backed out of New Jersey, likely due to rising regulatory pressure. It’s one of the few platforms making that kind of move in such a crowded, high-stakes market.
Current blackout states include:
- Michigan
- Montana
- Connecticut
- Delaware
- New Jersey
- Idaho
- Nebraska
- North Dakota
- Washington
Exact availability may shift based on enforcement actions or future legal updates.
What Makes Legendz Different?
Legendz isn’t just another Chumba clone. The company launched with an aggressive U.S. footprint, offering:
- A bilingual platform in English and Spanish
- No-deposit bonuses with Gold and Sweeps Coins
- Sportsbook-style betting layered over a traditional sweepstakes casino interface
“It’s a groundbreaking approach to a highly competitive space,” said Charlie McMaw, Legendz’s Managing Director.
The company also provides daily Sweeps Coin rewards, keeping casual players engaged without the pressure to constantly spend.
Legendz is positioning itself as more than just a casino, it’s branding itself as a next-gen social gaming platform built around simplicity, fairness, and fun.
“We think our guests will find a social gaming experience they can’t get anywhere else,” said Henrik Persson Ekdahl, CEO and co-founder of Legendz.
Why Expand, But Leave New Jersey?
Legendz’s growth aligns with the broader popularity of sweepstakes casinos in states without legal online gambling. These platforms offer real-money-like gameplay without requiring a gambling license.
With a presence in 38 states, the company is targeting expanding markets like Ohio and Tennessee, where social gaming engagement is high, and platform features like bilingual content, sportsbook options, and simplified gameplay hit the mark.
But New Jersey is different. It’s one of the most heavily regulated gaming markets in the U.S., and even “gray area” models like Legendz’s don’t slide under the radar. While the company hasn’t issued a formal statement, insiders suggest the exit is a strategic pullback, a way to stay ahead of potential legal clashes without damaging brand equity.
What This Means for the Industry
Legendz isn’t the only company reassessing its U.S. map. Giants like VGW and McLuck have pulled out of multiple states after facing bans or cease-and-desist orders. The move away from New Jersey may be less about weakness, and more about playing it safe while other platforms test the boundaries.
What makes Legendz stand out is that it’s one of the few going the other direction. While competitors are scaling back under mounting pressure, Legendz is charging ahead, pushing into new markets and staking territory in states others are abandoning. It’s a bold bet on growth at a time when most are treading carefully.
For players and affiliates, this is a reminder: availability can change fast. And for operators, Legendz’s state-by-state recalibration could be a playbook for future survival.
Blaise Luis
