Strategic Funding
MyPrize, one of the fastest‑rising names in the social casino space, has just locked in a $21M strategic funding round, catapulting its valuation to $250M.
The round was led by Dragonfly and Boxcars Ventures, two of the platform’s earliest backers, and joined by several high‑profile family offices betting on its explosive growth.
With this latest raise, MyPrize’s total funding climbs to $38M, which is an impressive leap for a company that only launched its product in 2024 and is already redefining how players interact with creators, streamers, and friends in online gaming.
A Meteoric Rise
Founded in 2023 by Zach Bruch, MyPrize is far from a traditional social casino. Instead of solo slots or static gameplay, the platform turns gaming into a multiplayer, creator‑driven experience that allows users to join live games with their favorite personalities or friends, while still being free‑to‑play.
The formula is clearly working. According to the company, MyPrize is on track to surpass $100M in annual revenue and hit profitability by the end of 2025. Hitting those numbers less than two years after founding is virtually unheard of in online gaming.
What Makes MyPrize Different?
MyPrize isn’t just another sweepstakes casino clone. It’s built on two big ideas:
✅ Creator‑led experiences: Instead of the usual solo slot grind, MyPrize puts influencers, streamers, and celebrities at the center. Players can jump into shared, live‑streamed games with real‑time interaction, making it feel more like Twitch meets Vegas than a typical online casino.
✅ AI‑powered engagement: The platform uses a proprietary AI retention engine to deliver smarter, more personalized experiences that keep both players and creators coming back.
Founder and CEO Zach Bruch sums it up best:
“The growth we are seeing at MyPrize proves that social gaming has fully arrived in the U.S. market… The nature of entertainment has fundamentally changed with speculation taking center stage. MyPrize is ushering in the golden age of online entertainment.”
It’s a pitch that clearly resonates with investors, and, judging by the company’s rapid revenue growth, with players too.
How They’ll Spend the Cash
The $21M raise is MyPrize’s launchpad for its next growth phase, and the company already has big plans for the money:
- Bringing in thousands of new creators and streamers to supercharge its community‑driven model.
- Scaling up its platform and AI tech so it can handle bigger audiences while delivering more personalized, interactive gameplay.
- Expanding into new markets and locking down celebrity partnerships to broaden its appeal and brand recognition.
CEO Zach Bruch calls the raise a turning point: “This latest fundraise unlocks the next phase of our exponential growth curve and opens the MyPrize platform to thousands of new creators, celebrities, and all‑new markets globally.”
Why It Stands Out
While rival sweepstakes casinos like Chumba and McLuck are scrambling to exit states amid lawsuits, cease‑and‑desist letters, and full‑on bans in places like Montana and New Jersey, MyPrize is playing a different game.
By branding itself as “entertainment‑first—more Twitch meets Vegas than a cash‑out sweeps site—” it’s winning over both users and investors even as regulators tighten the screws on competitors.
That positioning could be the key to why MyPrize is raising big money while others in the space are retreating.
Why This Matters
Pulling in $100M in revenue and hitting profitability within just two years is almost unheard of in the gaming world. MyPrize’s latest raise is proof that investors are betting big on the creator‑driven, socially immersive gaming model, even as the broader sweeps industry faces legal and regulatory heat.
If MyPrize can keep scaling while staying on the right side of regulators, it could easily become the blueprint for a new generation of social casinos.
What’s Next?
Expect global expansion, celebrity collaborations, and thousands of new creators on the platform over the next 12 months.
The big question? Whether MyPrize can keep its explosive growth while navigating the same regulatory storm that’s forcing giants like VGW and Stake.us to retreat from key U.S. states.
One thing’s for sure: the social casino space just got a powerful new heavyweight—and it’s not slowing down anytime soon.
Blaise Luis
