A New Direction for Sweeps
While most sweepstakes casinos are busy figuring out how to stay visible on Google and YouTube, MyPrize is trying something very different: it’s changing the product itself.
The crypto-focused sweeps and iGaming brand has announced MyPrize Markets, a new prediction market offering powered by a partnership with Crypto.com. This move will make MyPrize the first sweepstakes casino operator to plug regulated prediction markets into a sweeps-style platform.
Instead of just spinning slots or playing crash games, MyPrize users will be able to take positions on sports, politics, crypto, and other events, all inside the same environment they already use for social gaming.
At a time when big platforms are making it harder to promote sweepstakes casinos, MyPrize is betting that the best answer is to offer more than just casino-style games.
The 2025 Sweeps Picture
MyPrize isn’t some tiny startup. The company describes itself as one of the fastest-growing social gaming businesses in the US, with over one million users globally across MyPrize.us and MyPrize.com.
It operates on the sweepstakes model which has drawn plenty of attention recently, and not all of it friendly. Several sweeps operators have faced heat from lawmakers and regulators in 2025, while some states have moved to restrict or ban dual-currency sweeps products altogether. Most recently, New Jersey banned sweepstakes casinos outright with A5447, aimed squarely at the dual-currency model.
Prediction markets, on the other hand, are having a much easier year. Regulated event-contract platforms are handling billions in volume, and the current administration has been noticeably friendlier to them than to most gray-area gambling products. MyPrize is now trying to live in both worlds at once.
What Exactly Is MyPrize Markets?
Under the deal, MyPrize will integrate Crypto.com | Derivatives North America (CDNA), which is a CFTC-registered exchange and clearing house, directly into its app. CDNA lists and settles the event contracts; MyPrize provides the sweep-style front-end experience.
The new MyPrize Markets product will give users access to markets on:
- Sports
- Politics
- Cryptocurrency
- Other real-world events and outcomes
Founder and CEO Zach Bruch pitched it this way in the announcement:
“We are excited to partner with Crypto.com to launch all new prediction market products like sports, events, crypto, and more to our million+ users in the US and abroad.”
His focus isn’t just on the markets themselves, though. Bruch says the goal is to “bring major enhancements to the social, livestreaming content, and community engagement that the MyPrize platform fosters”. Basically, to make prediction markets part of the MyPrize experience, not a separate side product.
Two Worlds in One App
MyPrize is putting two of the touchiest corners of the market under one roof.
On one side, you’ve got sweepstakes casinos, which have taken plenty of heat in 2025. On the other, prediction markets, which are pulling in institutions and getting a much warmer reception from regulators, especially when they run through CFTC-regulated exchanges.
MyPrize is now offering both in the same place. If it works, the brand turns into a one-stop shop for spins, streams, and taking views on real-world events. If it doesn’t, it’s all going to go up in flames
Streaming Meets Markets
One of the more interesting parts of the rollout isn’t the markets themselves — it’s how MyPrize plans to show them. Prediction markets will be built into MyPrize’s existing streaming and social platform, where users already watch creators play, chat, and spin.
This means:
- Streamers can follow markets in real time during big games, elections, or crypto events.
- Viewers can watch odds and prices react in real time as news hits.
- Chat and community features sit around those markets, not apart from them.
Most prediction platforms feel like trading tools first and everything else second. MyPrize is trying to make it feel more like Twitch, but with event contracts running alongside the content.
Crypto.com’s Travis McGhee says:
“We are seeing a massive change in how financial markets are converging with other products… Now, we are at the forefront of a similar convergence with live social platforms and financial markets with our partner, MyPrize.”
MyPrize Isn’t Alone, But It’s First in Sweeps
MyPrize isn’t the only company signing up with Crypto.com’s prediction market arm.
The same exchange has already struck deals with:
- Truth Social, Donald Trump’s media platform
- Hollywood.com, an entertainment-focused site
- Daily fantasy app Underdog
What sets MyPrize apart is where it’s coming from. Those brands are rooted in media, politics, or fantasy sports. MyPrize comes out of sweepstakes casino gaming — and it’s the first in that lane to offer prediction markets through a CFTC-connected partner.
That gives MyPrize a built-in base of casino-style players and viewers, and a chance to introduce prediction markets to people who might never sign up for a dedicated trading platform.
What This Could Mean for Sweeps
For other sweepstakes operators, MyPrize’s move is both a challenge and a test case.
If MyPrize Markets actually drives engagement and revenue, you can bet rivals will start poking around for their own prediction-market partners. If regulators don’t like the mix of sweeps and event contracts, those same rivals may decide the experiment isn’t worth copying.
For players, it changes the pitch. Instead of just “spin and maybe win,” MyPrize can now say: “Watch the game, join the stream, and take a view on the outcome.” That’s a different kind of session; less about chasing a jackpot, more about having an opinion.
Creators and affiliates get more to work with too. It’s not only bonus codes and site reviews anymore. There’s now room for “what this market means,” live watch-alongs as prices move, and simple explainers for people who’ve never touched a prediction app.
But it also forces them to be clearer. They’ll need to spell out where sweeps play ends and regulated event contracts begin, especially for US audiences.
The Bottom Line
MyPrize isn’t just adding another game; it’s trying to rewrite what a sweeps casino can be.
By becoming the first sweeps operator to plug into regulated prediction markets, it’s stepping right into the crossover between social gaming, finance, and gambling-style products.
If it works, you’ve got a new template: one app for spins, streams, and event markets. If it doesn’t, MyPrize will still have answered the question everyone else has been asking:
What happens when a sweeps casino stops playing it safe and starts thinking like a markets product?
Blaise Luis
