Bill targets dual-currency sweepstakes games

The current engrossed version defines a dual-currency system as one that allows a person to play or participate in a simulated gambling program for direct or indirect consideration and become eligible for a prize, award, cash, cash equivalent, or chance to win a prize.

It defines an online sweepstakes game as an online or mobile-accessible game, contest, or promotion that uses that dual-currency system, allows currency to be exchanged for prizes or cash equivalents, and simulates casino-style or other gambling.

The bill would prohibit people or entities from operating, conducting, or promoting online sweepstakes games in Minnesota.

Service providers and media affiliates are included

SF 4474 also reaches beyond casino operators.

The bill would prohibit applicants, licensed entities, financial institutions, payment processors, geolocation providers, gaming content suppliers, platform providers, and media affiliates from supporting, operating, conducting, or promoting an online sweepstakes game in Minnesota.

That mirrors language appearing in other state proposals this year. Legislators are no longer focused only on the consumer-facing casino site. They are also looking at the infrastructure that allows dual-currency platforms to process payments, verify locations, supply games, and acquire traffic.

McDonald’s and Candy Crush became part of the debate

During committee discussion, lawmakers raised concerns about how broadly the bill could apply. Promotional sweepstakes such as McDonald’s Monopoly and social games such as Candy Crush were mentioned as examples of products that could be caught by vague drafting if the line is not clear.

Senator Jordan Rasmusson, the bill’s lead author, said McDonald’s had reviewed the bill and did not believe the proposal would put its promotional sweepstakes in violation. His argument was that ordinary promotional sweepstakes are not using Minnesota sweepstakes law to offer online gambling through a dual-currency casino-style product.

Rasmusson also said the bill would not ban social casino-style play where users play slots or blackjack for entertainment without cash prizes or redemption on the back end. The target, he said, is the dual-currency model.

Senator Eric Pratt still raised concerns about breadth, saying he remained uneasy about how the bill could be interpreted even though he was willing to let it move forward.

Current penalty structure points to existing prize-notice law

The draft version overstated the penalty structure. The current engrossed bill points to Minnesota Statutes 325F.755, subdivision 7, for penalties and remedies.

That statute allows enforcement tied to prize notices and solicitations, including civil enforcement mechanisms and potential criminal penalties for intentional violations. It also allows private actions for people who suffer pecuniary loss from intentional violations.

The practical takeaway is still serious: the bill would give Minnesota a direct prohibition on online sweepstakes games and enforcement tools against both operators and supporting businesses. But the penalty language should be described through the referenced statute rather than as a standalone $25,000-per-violation framework.

What happens next

SF 4474 is now in the House. If the House passes it and the bill is enacted, Minnesota would join the group of states moving from informal concern to direct statutory action against dual-currency sweepstakes casino models.

The debate also shows why these bills keep producing edge-case questions. Lawmakers want to target sweepstakes casinos without accidentally catching promotional sweepstakes, social games, or non-redeemable entertainment products. In Minnesota, that distinction is now central to the bill’s path forward.

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Blaise Luis

News Writer 170 Articles

Blaise Luis covers the regulatory side of the sweepstakes casino industry for SweepsChaser: state legislation, enforcement actions, litigation, and operator market exits. He has reported on more than 160 stories tracking ban bills, attorney general actions, and compliance shifts across statehouses from Louisiana to Maine. His reporting follows what new laws actually change for operators and players, not just what the headlines say.

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